Both Christophe Lemaire and Sarah-Linh Tran, the partners in life and Lemaire know the ways of pairing intellectual, arty chic with brand’s quintessential down to earth elegance. Lemaire Spring Summer 2016 collection is an assembly of beautifully tailored clothing pieces that promote subtle and elegant minimalism. Reflecting austere chic and resort vibes, the pieces have structural forms, but are tailored to evade strict appeal. This season also marks the beginning of a new collaboration – the one with jewelry designer Sophie Buhai, whose oversized jewelry pieces are equally visually pleasing as everything Lemaire has to offer. When you add to the proper product- the models that channel ethereal beauty, meditative mood, and a bit of tune, you get the show that is worth being on our loop.
There are just a few people in fashion industry able to run a successful brand while keeping the composed approach to clothing. Christophe Lemaire and Sarah-Linh Tran are one of them. The brand that is always on a quest of fine reinterpretation of timeless clothing pieces, earned our respect with its distance from the often illusory hype of modern fashion world. There’s no doubt that is a real challenge to build a successful brand with a steady financial growth that draws its inspiration from the philosophy of utility, which is anti-consumerist per se.