Inspired by the aesthetic of forerunners like Jil Sander /Yohji Yamamoto/ Comme Des Garçons in combination with 1990s juvenile minimalism of C.K., new comfortable of today is all about neutral tones and the quality of fabrics. Moreover, there’s entire new band of the designers who believe in luxurious approach of the content to prove that. Take for example Lauren Manoogian or Maryam Nassir Zadeh.
Simplicity enjoys its new spotlights in the fashion industry and by now is clear to everyone that it’s beauty per se. Hence, it’s hard not to press play more than once on Lounge, video editorial that celebrates beauty around the term comfortable and all things we talked about above. Baserange lingerie, pieces from incredible Articles of Clothing and dreamy model created the idyllic au weekend mood. Seems that today in order to be stylized effortlessly cool, you just need a clean face, a bed hair and bushy eyebrows. And, of course wear loungewear as outerwear.
Video By Tasha Tylee for Fashion Journal, Styling and direction: Jamie-Maree Shipton/Ruken Sahin, Hair and Make-up: Elleni Tseriotis, Model: Courtney @ London Management, Music: Matt Kennedy/Tasha Lloyd